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4 Tips on Selling Infoproducts without Comprising Your Ethics |
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More and more people are getting turned off the idea of buying infoproducts because they end up paying for works that rarely match, much less surpass, the hype that was used to market them. But you can make a difference if you’ve got infoproducts that are truly worth their value. If you truly believe in your infoproduct’s worth then you should push through with marketing it and set an example for online marketers to follow.
Here are a few ways for you to market your infoproducts without compromising your ethics:
Tip #1 You can create hype without being dishonest. Many online marketers use hype to sell their infoproducts, not knowing that the more unbelievable their claims sound, the more they’re pushing their clients away. And the few people who do fail for it will of course learn the truth soon afterwards and consequently rant about it. But you won’t make the same mistake, will you?
If you want to create hype about your infoproduct, that’s not a bad goal to have. What’s bad if you result to lying about your infoproduct. But if your infoproduct is truly as good as you want people to believe then why lie? What you just need right now is the best choice of words. Take out your dictionary and thesaurus and start looking for words that would make a perfect fit with your infoproduct.
Why use a simple word like “big” when you can also use “colossal” or “immense” without lying? But avoid using words that are not entirely familiar to people’s ears too often. If you do, your prospective customers might just be too busy figuring out what you’re saying that they’ve forgotten all about your infoproduct. Choose words that have strong and powerful impact on your customers and you’ll be able to create hype without making your conscience wince!
Tip #2 Let your old customers speak in behalf of your infoproducts. Before launching an infoproduct to the market, you should subject it to a dry run or a performance check. Have a few trustworthy individuals try it out for themselves. You can give it to them for free in exchange of having permission to use their testimonials for marketing the infoproduct. If they like it then let the public know about it!
Tip #3 Acknowledge your sources. Many customers avoid purchasing infoproducts because the few ones they’ve bought have turned out to be mere rehashes of old works. If you have utilized public domain content for your work, you must acknowledge this. But at the same time, you should also emphasize the changes and additions you’ve made to differentiate your new infoproduct from its origin. Clearly state as well if your infoproduct is a derivative work or a repackaged version of an old work and then back it up again with what benefits they can expect to enjoy if they purchase your infoproduct.
Tip #4 Numbers do not lie. People often trust statistical data more than they trust their own opinions. That’s why you need to come up with great, real, and most importantly of all, honest numbers to shore up the sales of your infoproducts. Digging for statistics is easier than it seems. You just have to know everything about your infoproduct and use different perspectives until you come up with an impressive and honest set of digits.
These four tips are just something you can start with as you slowly establish your honest marketing campaign. If you wish to learn more comphrensive strategies for honest marketing campaigns, drop by at http://www.usesell.com/p/thehonestmarketer/aff_id=17214 and check out The Honest Marketer: A Guide to Ethical Internet Marketing.
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